Psychology and Advertising
نویسندگان
چکیده
منابع مشابه
The Economic Psychology of Television Advertising
Economic theories of the role of advertising in a market economy tend to focus on the provision of information to the consumer. The emprical validity of this rich body of work has been demonstrated convincingly, and points to a vital role for advertising in ensuring a robust and competitive marketplace. But there are also certain aspects of many advertisements–especially those seen on televisio...
متن کاملAdvertising Standards and Online Advertising
The technological transformation and automation of digital content delivery has revolutionized the advertising industry. Increased reliance on automation has also led to requirements for standardization of advertising formats. This paper examines how the memorability of banner advertising changed with the introduction of new standards regularizing the size of display advertising. Using data fro...
متن کاملTargeted Advertising and Advertising Avoidance
I examine how the increasing ability of firms to target their advertisements to particular individuals influences market outcomes when consumers have access to advertising avoidance tools. Today firms possess an unprecedented and rapidly improving ability to discover details about individuals and reach them with advertising based on this information. For instance, as many readers know, an indiv...
متن کاملHealth psychology and health promotion
Health psychology is the defined as studying of psychological and behavioral processes in health, illness, and healthcare. It contributes to is concerned with the understanding of how psychological, behavioral, and cultural factors contribute role to in physical health and illness. Psychological factors can affect health directly. For example, health is hurt by the chronically occurring environ...
متن کاملADVERTISING AND DISCLOSURE Advertising and Behavior Control
the state and federal governments that pay much of the cost of prescription drugs for their employees and for the poor or uninsured. An alternative to this model is to have physicians, relying on their training and experience, peer-reviewed journa l articles, and non-industry-sponsored continuing medical education, determine what medications are appropriate for their patients. Elliott argues th...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Scientific American
سال: 1911
ISSN: 0036-8733
DOI: 10.1038/scientificamerican09161911-250